Four Generations of
Unshakable Trust
Founded in 1946 at Haritala, Barasat, Das & Sons Jewellers is North 24 Parganas’ oldest and most respected precious metal jewellery retailer.
Our Story
We Never Compromise
On Quality. Ever.
In 1946, when Das & Sons Jewellers first opened its showroom in Barasat, gold was more than an ornament—it was an anchor of security, a sacred blessing for weddings, and a legacy passed from grandmother to mother to daughter.
Over the past eight decades, Barasat has grown and transformed, but one thing has remained constant: the community’s trust in Das & Sons. Today, we are proud to be the oldest precious metal jewellery retailer in Barasat, serving the fourth generation of our original patrons.
Our ethos is straightforward: we never compromise on quality. We deal in 22K & 18K Gold, 925 Pure Silver, rare Platinum, and Certified Natural Diamonds. Every gold piece is 100% HUID Hallmarked, issued through a BIS-licensed facility.
🏅 BIS Licensed Jeweller • 100% HUID Hallmarked Jewellery Only
Every single ornament in our collection bears the authentic 6-digit Hallmark Unique Identification (HUID) code stamped under the Bureau of Indian Standards guidelines.
Registered Business Entity • GSTIN: 19AGAPD4836F1ZN
"Feels good"
The Das & Sons Experience
Voices of Four Generations
Real stories from families across Barasat, Madhyamgram, and North 24 Parganas who have celebrated life’s biggest milestones with Das & Sons Jewellers.
Das & Sons Jewellers has been our family jeweller for three generations in Barasat. The purity of their gold and genuine warmth of the staff have remained unchanged through the decades.
Priya Ghosh
Having 100% HUID hallmarking on every single piece gives us complete peace of mind. We exchanged old family gold for a new bridal set, and the weighing and valuation were 100% transparent.
Ritu Chakraborty
My grandmother bought her gold bangles here, my mother her wedding necklace, and now I just bought my daughter’s first earrings from Das & Sons. That is four generations of unquestioned trust.
Kabita Bose
Their diamond collection is exquisite, certified, and reasonably priced. You get the quality of premier luxury houses without any hidden charges or gimmicks.
Amitava Roy
The custom platinum wedding band they crafted for me was flawless. Truly the oldest and finest jeweller in Barasat.
Sourav Sengupta
Honest, patient, and deeply knowledgeable. When they say they never compromise on quality, they truly live by it. That’s why our entire neighbourhood visits Das & Sons.
Sharmila Das
Why Families Choose Us
Uncompromised Purity
As a BIS Licensed Jeweller, we exclusively sell 100% HUID hallmarked gold jewellery and certified precious stones. Every milligram is verified.
Oldest in Barasat
Founded in 1946, we are the oldest precious metal jewellery retailer in Barasat. Our 80-year legacy is built on honest relationships with families.
Transparent Assaying
Whether purchasing new designs or exchanging old heirloom gold, every test and valuation happens right before your eyes with zero ambiguity.
Master Artistry
Our collections bring together centuries-old Bengali filigree traditions and sleek, contemporary aesthetics crafted for today’s lifestyles.
Experience Our Heritage in Person
Visit our historic showroom at 49, K. N. C. Road, Haritala, Barasat. Open 11:00 AM – 8:00 PM every day except Thursday.